No two companies are exactly alike. Neither are two digital transformations.

According to this article

"Organizations will spend an estimated $2.3 trillion per year on digital transformations by the middle of the decade, but they will spend it in drastically different ways.

Therefore, while it can be tempting to follow the lead of others (especially into the digital unknown), doing so can easily guide digital transformation in the wrong direction."

Here at DLA Ignite, we provide a one day strategy session, which breaks down as follows

1. We share, how the world has changed via a zoom (or teams) session and the sort of answers our clients have come up with.  This is about inspiring and getting the team up-to-speed in matters of a digital nature.

2. Next we run an online questionnaire, where people plot the "as is" position within your business.

3. We then run a brainstorming session, where we take you through the "as is" position, plot out a "to be" digital business environment and then the blockers that will stop you getting there.  The blockers can be people, processes or technology based.

The business then gets a documented strategy on how they can move forward with digital, it is this that a business can use to have digital leadership within your business.   

What are the benefits of this

Let's go back to the article

"1. Map stakeholder expectations.

Digital transformation may have one overarching agenda (update technology, gain experience, etc.), but it doesn’t have to be single-minded.

Speaking to different stakeholders across departments and levels of leadership can help uncover what people want (and don’t want) from digital transformation.

Recording and then mapping these expectations helps whatever strategy gets put into action have the biggest impact possible.

2. Plan long-term.

Regardless of whether a company needs to focus on technology, strategy, or experience, it will need to address all three during the course of a comprehensive digital transformation.

It’s unrealistic to think any aspect is “transformation-ready” on its own.

Furthermore, updating one affects another (adding new tech requires a rethink of the business model, for instance).

A long-term plan will identify the highest priority and dedicate resources accordingly without neglecting other areas.

3. Keep changing.

Here’s one way that digital transformation is equal across companies: It’s never complete."

Why do we do this?

One size does not fit all

For a successful transformation, a cookie cutter approach is not the way a business will get the most value from a digital transformation.

The best strategy for the board

Understanding that all digital transformations are not created equal is the unfortunate reality for most Board.  We all know that budget needs to be spent, but we also need to get results.  All Boards face mounting pressure to make progress on this issue and show results; how many digital transformation projects have you read about where no results are achieved? 

It would help them to follow a proven playbook — but that doesn’t exist.

There was a time when playbooks probably existed, but with the changes that have taken place under Covid, no company, industry, geography is the same.

Time and Money

To make matters more difficult, digital transformation must happen while daily operations continue running as normal. That means the Board have to fight for funding on top of their typical budgets and they must find time to handle new responsibilities without neglecting their old ones.

A Holistic View

Back to this article..

"The Board must also think in terms that go beyond cost-efficiency.

It’s easy to justify digital transformation initiatives that offset their own costs, but those are just cost-neutral — and not necessarily beneficial.

A better approach takes a holistic view of ROI and prioritizes whatever initiatives deliver the highest value, even if that means spending a little more upfront."

Back to the article...

"The Necessary Evolution

Another factor to consider is the dynamic role of people and processes in digital transformation in addition to technology.

Full transformation isn’t complete until every part of the company evolves — from the C-suite downward, and from the sales outward."

What can we learn in conclusion? 

Let's go back to the article...

"From now on, companies will need to constantly evaluate their technology, strategy, and experience level for signs that things are falling behind.

Digital transformation will be a key competitive differentiator. Some companies will use it to surge ahead; others will neglect it and suffer the consequences. Once again, every company will need to evolve and adapt in different ways moving forward. That said, no company can afford to call the process complete and end there. It’s time to stop thinking of digital transformation as a shared experience that companies are going through collectively.

On the contrary, every transformation is unique in its own way.

The more that leadership teams blaze their own trails, the better."

So who's social selling?

In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.

But surely cold calling has a better ROI than social selling?  Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"

The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.

“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind” 

Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.

Other articles you might be interested in ....

Articles for the CEO

What does success in a social selling project look like?

Can I be fired for not social selling? 

What's the difference between legacy sales and modern selling?

Is making no change to my sales team an option in the world today?

Can my business speak directly to the modern buyer while retaining control of the message?  

What is the secret sauce of social selling?

Can social selling break down the silos between sales and marketing?

Can I turn my LinkedIn time line from a load of rubbish into a load of value?

Why your random acts of social are killing your business

Can I find investors for my business with social selling?

Not understanding social selling is totally fine

Your social selling project isn't a decision of "yes" or "no" , it's when

Are you still measuring digital with an analogue mindset?

Can Social Selling help me navigate the great resignation?

Should my 2022 business planning include social selling?

Can I be data driven with social selling?

How grid selling will transform your pipeline and win rate

Articles for Sales leadership

For fax sake at least know what social selling is before you dismiss it!

What is social selling?

Can I see which salespeople are contributing with social selling?

Can I get a consistent prospecting framework for managers with social selling? 

Can I get complete visibility to measure and monitor each reps results with social selling?

Can I get accountability across my sales team for prospecting with social selling  

Can I gain an effective prospecting framework with social selling?

Can cold calling and email marketing kill my business? 

Can I measure our social selling project?

Can my lack of confidence of social be holding my team back?

Can I get the most from my sales navigator licenses with social selling?  

Can I de-risk my pipeline with social selling? 

Can my salespeople create content? 

Can social selling create value for my clients?

Can I use prospect sequencing with social selling?

Can I build a social selling program or should I buy one?

Can my behaviour on social media be losing me business?

Can I run QBRs with social selling?

Can I increase deal velocity with social selling?

Can social selling help me sell, if everybody is on vacation?

Can social selling help me avoid attrition in sales teams?

Can social selling help with team selling?

Reading blogs won't transform your pipeline

You are the sum of all your digital handshakes

Why social selling isn't just marketing

The difference between LinkedIn training and social selling training

Articles to support sales people - sales process and sales tips

Is social selling inmailing people on Linkedin? 

Can I unblock deals with social selling? 

Can I get more meetings with VPs with social selling? 

Can I get on more short lists with social selling?

Am I being outsold by my social selling competition?

Can social selling stop prospects from ghosting me?  

Can I be a catalyst to change with my prospects with social

Can I influence the buyer's journey with social selling?

Can I optimise my selling time with social selling?

Can I gain a competitive advantage with social selling?  

Why automation is a zero sum game 

Can I get a predictable prospecting system with social selling?  

Can I sell $1 Million deals with social selling?

Can I get headhunted for my next job with social selling? 

Can I use prospect sequencing with social selling?

Can I use social selling if I have nothing to say?

Looking for hacks, maybe you shouldn't

How do I make the most of a slow summer sales period?

How do I sell social selling training to my boss?

Can I get invited to more client top table discussions with social selling?

What is the best way to influence my LinkedIn network?

Can I use social selling to sell into a territory?

Can I use social selling to grow pipeline within target accounts?

Can social selling help me if my companies website isn’t good enough?

Can social selling help me if my prospect list is out of date?

Can social selling help me if we are too expensive?

Do my SDRs need to become hybrid?

Can social selling help me if we are not market leader?

Can social selling help me get past gatekeepers?

I don't know you. I've never spoken to you. You've never acknowledged my existence. But you want me to help you!

What should you do if your leadership team is not social

Articles to support channel and third party selling

Can social selling help my channel partners sell more? 

Articles to support Account Based Marketing / Account Based Selling - ABM - ABS

Can we make our ABM program a success with social selling?

Articles about Employee advocacy

How empowered employees on social media became more powerful than brands 

Why employee advocacy isn't a silver bullet

Articles for Marketing

Can social selling be relevant to me if I'm in marketing?

Can social selling put marketing front and centre of a business?

Can my prospects and clients get value alignment with my business though social selling? 

Can we get away with just updating our LinkedIn profiles a bit? 

How to Create Simple Social Media Rules for Employees

What content works on LinkedIn and for social selling? 

Can I win more B2B deals with buyer enablement? 

Can I transform my team with two 90 minute sessions on social selling?

Can I get better results for my ABM campaign with social selling?

Should you outsource your social media?

Can I get banned from LinkedIn if somebody else manages my profile?  

Articles for social procurement

Can I use social media in procurement and supply chain?

How social transformed procurement

Articles for the CFO and Finance

Accelerating digital skills is one of the top priorities for finance leaders