Interesting article, which is greener, plastic or cardboard?
Cardboard is seen as dirty and we all hate plastic and doing what we can to reduce our plastic.
This has all come about by Riverford Organics as they have announced that they are moving packaging from cardboard to plastic to reduce their carbon footprint by 70%.
So what can a retailer or consumer good products (CPG) company do? It would seem that you are damned if you do and damned if you don't.
People will often use "false" statistics and miss out steps in the supply chain of a product or misrepresent it. This is nothing new I hear you say.
It might be worth looking at what other suppliers have done. It may surprise you a great example comes from McDonalds.
McDonalds always partnered with industry bodies such as Greenpeace and academics so they had an outside world view. Sleeping with the enemy I guess.
And the answer? In the past companies have actually moved to less environmentally friendly products. Why?
Because it was perceived by the public to be more environmentally friendly. It was agreed that no amount of convincing by the company could be created as they were already "guity".
Riverford Organics, one of the largest vegetable box schemes in the UK, has suggested it may move away from cardboard packaging and towards plastic. In this week's note to customers, Guy Watson at Riverford says that plastic boxes could reduce the carbon footprint of the company's packaging by 70%. He strongly hints that the company wants to move to plastic immediately but is frightened of the reaction of customers.