But so often I see companies buying things that they don’t understand. Whether it be enterprise marketing automation software used to send newsletters, or PPC campaigns going to the homepage…someone…somewhere is being shafted.
| less than a minute read
Why you must know what you're buying...
Get in touch
Get in touch
I often go on flights of fancy with my thinking and one of the inalienable truths I see is that there are a lot of lazy people in business, they don’t invest the time to understand what they’re buying so they get exploited.
Get in touch
Get in touch
/Passle/59673246b00e801d00aac5ae/MediaLibrary/Images/2026-09-22-15-50-51-738-6ab2a3dbcb5b8c6c06aef21c.jpeg)
/Passle/59673246b00e801d00aac5ae/MediaLibrary/Images/2026-09-25-15-46-19-636-6ab6974b0a48f74b55a7dd12.jpeg)
/Passle/59673246b00e801d00aac5ae/MediaLibrary/Images/2026-09-28-16-53-50-279-6aba9b9ea556c8efb06adb27.png)
/Passle/59673246b00e801d00aac5ae/MediaLibrary/Images/2026-09-25-15-42-42-003-6ab69672aa59c95e262d04c4.jpeg)