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Stephen Sumner, Associate Director, Digital Leadership Associates

Stephen Sumner

Associate Director at Digital Leadership Associates

Cheshire, United Kingdom

About Me

Chief Change Maker', International Multi-Channel Retail Business Transformation & Brand Growth Expert.

Available for Consultancy, Interim or Contract.Business Transformation is my speciality. 

Brand, Profit and Revenue Growth Combined with Increased Market Share Are The Deliverables.

I’m your ‘Go To’ guy when you’re losing customers because you lost your ‘Why’?

I’m also your ‘Go To Guy’ when you want to strategically reduce your reliance on paid media & increase your ROI.A C-Suite International Commercial Omni-Channel Retail Marketing (CMO) innovative and visionary 'Business Transformation Expert. I've had the privilege of working both sides of the desk in numerous territories and all marketing channels.

I’ve managed some sizable budget spend in numerous countries for over 30 years.I don’t just talk about ‘Growth’, I guarantee to deliver it.I do this because I’m a ‘Business Transformation Growth Practitioner’ whose proven to deliver time after time.

My process helps you better understand why consumers choose one Brand & Company over another.

Brands that are not internally aligned lead to external confusion resulting in erosion of brand equity, and ultimately disruption from an as yet number of unknown competitors.

Key outputs to reset your companies ‘Why’ and deliver growth.

  • Grew the 5th largest email marketing company in the U.K. - purely by accident, then sold it.
  • Built numerous successful international businesses in different sectors including a few SaaS companies.
  • Delivered increases in conversions from 3% to a dizzying 19%.• Reduced ‘paid media’ spend by 75% & increased ROI by 20%+
  • Gained the global patent for an Interactive Shop Window (tech) and never made a penny from it.
  • Built & Sold a number of Data & Martech companies.• Negotiated, Won, and walked away from the Global License for eCommerce and Mail Order for ‘Downton Abbey’.
  • Migrated 24 different mail order businesses into a single eCommerce platform.
  • Recovered an International Brand from a 'Google' Site wide penalty - in 2 months
  • Re-Branded, Re-Positioned, and Re-Engineered what is now the 2nd largest Shapewear and Hosiery Brand in the USA.

Obsessed with the ‘causal’ factors that encourage people to engage with your brand (or not) over a competitor. 

Had a few failures - well, haven’t we all, but isn’t that how we grow?

I have lots of international marketing experience in brand & business realignment within a number of numerous territories (UK/Europe/US), maybe I can help you?.

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