Modern Sales and Marketing: The New Principles.
To be successful in the digital era, sales and marketers need to adopt the best new practices and refine existing approaches.
In...
Philip Hesketh's Passles
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120 Important characters that can make the difference.
That's what you have on your Linkedin Headline Summary, and arguably it is the most important 120 characters you have on the internet.
Staying humble with Social Selling
There is no doubt that social media is here to stay and the benefits of appropriate positive, consistent use have been lauded in recent...
Effective Cold Calling: A Contradiction in Terms
If your sales team is still in the business of cold calling, then the article recently posted in Martech Advisor might be up your street....
Buzz word bingo the surefire way to lose your authenticity
Stop it now, please don't "reach out" to me when you can "call" instead, I'm not bereaved. This is a simple example of a hackneyed use of...
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