I remember an old colleague, nice chap but he could sit and use his PRINCE skills to run a three month project on how to open the door to the staff kitchen. A touch of overkill.
There are so many tools, processes, magic potions and ideas on measuring how good, bad or indifferent an employee is on social media. Most are far too complex, long winded and time consuming.
I use a great social media metrics which blows away all the smoke and turns the mirrors around. My clients want an easy life so, with along the gang at DLA ignite, that's what I give them.
We do the complex work, running the algorithms, mapping the data and no worrying about GDPR, it's all publicly available data. Clients now use this to create a huge competitive advantage - without being distracted from their day to day activities.
Leveraging an employee advocacy program is an excellent way to extend the social reach of your brand. But it can do more than that, like drive sales, boost social recruiting, and improve communications. Since your staff knows the company inside and out, the online audience values their insights and opinions. Furthermore, employees often have a larger sphere of influence and trust on social media than the corporate social page. 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. .....you need to identify key performance indicators or KPIs to see whether your employee advocacy strategy is working or not.