Email - how many unread emails do you have in sitting in all your email accounts?
The majority of us will have anything up to thousands of unread messages. There was a time when we opened and read every email we received - it was exciting. People in offices would sit in front of their computers hitting 'refresh' in case there was an email waiting or them on the server.
What I like about claims of success through email and cold calling - we never get told about how many failed attempts there are. Marketers hide behind 'open rates' blah, blah, blah....
Historic stats of past successes account for nothing. Back in 2000 I made a cold call that led to a £1m+ deal. I didn't close the deal on the cold call - but it sparked the process. Email is not as powerful as it once and sending out a 'teaser' is a waste of time. There are far better ways to engage.
It's 2019 and I never tell a client to cold call and when I show then what they should be doing they never moan that they wish there were still cold calling or sending out email campaigns.
Stop looking backwards.
Email is powerful. I’ve seen what it can do, studied it, bought stuff because of it, and in the past five years, sold over $50 million worth of products online using email funnels. In my career of writing copy for over a billion emails, I’ve observed how a well-crafted funnel can have customers begging to learn more about your product, generate over $100,000 in a single day, and lead to conversion rates that will have you doing a double take.