I like this from Gary Vaynerchuk - along with some great advice to get seen on social is this nugget.
"Give, don't take"
Too many salespeople will hit you with a pitch straight away - they want to sell you something. Most of the time it's not what you actually need.
If we give, give, give and then ask - you will be in a much stronger position. Plus if you are on the receiving end of lots of contact requests on LinkedIn - see if the sender is just wanting to take your money. It's not hard to spot.
There's a great interview embedded in the article but, boy! There's a boring intro............so fast forward to 42 seconds.
Give, Don’t Take: Gary focuses on giving first, before he asks for something. He stated, “For me, it’s give, give, give, ask. Giving with expectation is manipulation. Giving without expectation is letting karma be practical . I think the more talented you are, the more capable you are at giving. I’ve always known how to make money. So, I don’t need anything from anyone else. So, my ability to give is easy.”