The title of the article by Ben Bennett got my attention 'Borrowed content is NOT king!' Ben hits the nail on the head with his words which I will paraphrase - there's so much crap being posted on LinkedIn.
Make an effort to create original content and forget about grabbing 'likes' from cut and pasting from elsewhere. Ben goes on to write:
If you want to build a personal brand, put out your own content. If you want to impress your audience, be a thought leader, not a thought sharer. If you want to brighten someone’s day, pick up the phone, don’t share an unimaginative sunshine meme. If you want to learn…. listen.
Wise words, although I may have to discuss Oleg Vishnepolsky with Ben one day.
More than ever before there seems to be monumental amounts of content being pushed into the public domain that is irrelevant to the readers (or the person’s network), utter drivel in the forms of motivational memes and people taking moral high-grounds and preaching nonsensical tosh. For me, the worst part of all of this content is that the vast majority isn’t original or created by the person posting it.