An interesting article, especially when many confuse the use of 'tech' in sales as the end of face to face engagement.
I see many 'discussions' on social with die hard cold callers slating social selling and saying it cuts out the human element.
Social is all that we do at Digital Leadership Associates - we eat sleep and breathe social 24/7 and we help our clients become experts at programmatic social selling. We always stress that social is where you can do your ground work - the prospecting, awareness and ice breaking. The goal is always to get face to face meetings.
Social selling, which by default uses 'tech', isn't about never leaving your keyboard.
Nice that LinkedIn recognises the importance of the personal touch as they sign off with:
But despite this, LinkedIn said that personal human connection still matters for business, and that decision makers are more likely to consider a brand’s services when they receive a more personalised experience.
But human relationships are still the heart and soul of sales, says LinkedIn. Businesses are increasingly investing in sales technology, according to a new report from LinkedIn, to help their staff close deals, gather information about customers, and automate tasks. Examples of tech used to help sales were named by top sales professionals as networking platforms, collaboration tools, sales intelligence solutions, and email tracking tools. Social Media Relied Upon for Business Sales 70% of sales professionals in the report said they’re most active on LinkedIn for business purposes. This compared to 64 percent for Facebook, 43 percent for Twitter, 41 percent for YouTube, and 39 percent for Instagram. Sales Tech Ineffective Without Human Touch B2C companies have “conditioned” customers to expect increasingly tech-assisted services, such as recommendations, content, and personalised interactions. Now, B2B companies are following their leads...