OK, wait for it................I would think about saving your money and don't keep betting on Digital Marketing, SEO etc hoping they will deliver.
Try not to follow the herd, it's ROI is poor and it's not good at lead generation. Marketing qualified leads from DM tend not to excite sales people.
Take what you would've spent on your Digital Marketing and switch it to a prospecting tool that will produce better results with decent leads and inbound without the expense of outbound marketing.
You end up with a happy sales team that are building a decent pipeline and working closer as a collective voice with marketing.
Programmatic Social Selling lets you enable people to come and buy from you rather than you have to hunt high and low for prospects whilst battling with everyone else wasting their budget on DM.
Make social media and digital marketing a top priority. The vast majority of startups leverage digital from day one. Many historic companies are still trying to figure out basic social media channels. Think about this, a 2016 study by marketing the research firm dscout studied 94 Android users over a five day period and found that on average they touched their phone 2,617 times a day and the top 10 percent of phone user's interactions doubled to 5,427 touches a day....... .....you can't deny that consumers are deeply entrenched in social marketing. Digital marketing, SEO, and social media should be an overlapping strategy for customer acquisition. Even physical stores must think about how to use these techniques to bring folks through the front door.