Some wise words from Nathan Resnick, CEOs shouldn't be concerned about social media and it's most definitely not going away! I
Interesting numbers Nathan quotes from a 2017 JEM Consulting report - 30% growth in social selling over the previous year. 77% of respondents saying they have a social selling programme in place.
77%? My first thought was maybe a chunk of respondents all work for a company that has a social selling programme in place. That can't be right. However the term 'social selling' is used very loosely in some quarters - with businesses believing that having all their sales people on LinkedIn is social selling.
Others will cite spending some budget on Sales Navigator licenses as having social selling strategy in place. To some, posting the odd bit of content and a handful of tweets a week is social selling.
It's much, much more than that, but at least we have activity out there as more CEOs ask the question of their leadership teams 'Why aren't we social selling; properly?'
Every day, your position as CEO forces you to confront difficult questions with complicated consequences. One of these questions is whether or not to permit social media use in the office, and if so, what policies to put in place to limit the potential for legal or PR consequences. A lot of CEOs answer this question in the negative. While every company is different, the evidence indicates that this may be a serious mistake. This isn’t 2007 anymore. Social media is no longer a novelty or a passing fad. It’s how we communicate with each other, and the way you choose to handle social media in your offices will have a major impact on everything from sales to employee satisfaction and turnover.