Social is (should be) very much part of 'business as usual' but still many fail to adopt social selling. There will be a time when those that aren't will very much be in the minority - and it's sooner than you think.
We know certain traits some business leaders have can be detrimental to the success of a company - traits that can also hamper programmatic social selling before it has the chance to get off the ground.
If you have any of the five mannerisms on the infographic, then maybe it's time for a shift in mindset to ensure employees are given the freedom to embrace social selling.
At Digital Leadership Associates we have helped many diverse businesses adopt the correct ethos to thrive. Social selling has become a major asset for them.
After all, you still want to be trading in in five years
One of the worst traits to have is being a micromanager. Constantly watching what your employees are doing and managing them on even the smallest tasks shows you don’t trust them to do good work and it also bites into your time as well. Another terrible trait is being overly critical. It’s important to provide feedback and constructive criticism to your employees in order for them to learn and grow, but that means being a coach and not a critic. For an effective, cohesive team, show positive support. Being disorganized, acting like a know-it-all and not having patience are the other top traits you should avoid as a leader.