The FCA should ban firms from using leads generated by cold-calling to better protect the public, former pensions minister Ros Altmann says.

If to take an unbiased view of cold calling, you need to take off your rose tinted spectacles and unbuckle your blinkers - please do it now.

If, in today's world cold calling was a good thing - every time a cold calling got through to a prospect or buyer, regardless of whether it was personal or business related. They would get a sale every time. 

The real world isn't like that and that's why most cold callers have a list of objections to work through. The target of their cold calling had no intention of saying 'yes' when they answered the phone.

It would be much better to deal with inbound enquiries - that's what social selling generates for us, just as it can for your business.